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Cingular Pulls Ringtone Deemed Offensive
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Theresa
Lux Mihi Deus


Joined: 17 Jun 2001
Posts: 27256
Location: United States of America

PostWed May 10, 2006 1:35 pm    Cingular Pulls Ringtone Deemed Offensive

Quote:
BROWNSVILLE, Texas (May 10) - Cingular Wireless pulled a ringtone from its Web site Tuesday after learning that it carried a message the company called "blatantly offensive."

The Atlanta-based cell phone company became aware of the ringtone, which uses mixed English and Spanish and threatens deportation, after an inquiry from a reporter for The Brownsville Herald.

The newspaper reported in its online edition Tuesday that the ringtone started with a siren, followed by a male voice saying in a Southern drawl, "This is la Migra," a slang term for the Border Patrol.

"Por favor, put the oranges down and step away from the cell phone. I repeat-o, put the oranges down and step away from the telephone-o. I'm deporting you back home-o," the voice continued.


Hispanic activists called the product racist.

"It's horribly offensive and a disgusting thing," Brent Wilkes, national executive director of the League of United Latin American Citizens, told the newspaper.

Cingular removed the $2.49 ringtone, among thousands available for downloading from its Web site, Tuesday afternoon, said company spokesman Mark Siegel.

"Needless to say, we deeply regret and apologize for it ever being there in the first place. The ringtone is blatantly offensive," he said.

The ringtone became available between late February or early March and was downloaded eight times, Siegel said. It was developed by Barrio Mobile, Siegel said. Barrio Mobile is a brand owned by Lagardere Active North American, the U.S. division of a French media company.

Cingular officials were reviewing the process used to screen ringtones, which are developed by several other companies, he said.


05/10/06 01:09 EDT
Copyright 2006 The Associated Press.



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TrekkieMage
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Joined: 17 Oct 2004
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PostWed May 10, 2006 6:14 pm    

That's just tasteless. Shouldn't they know what they're selling?

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Founder
Dominion Leader


Joined: 21 Jun 2004
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PostWed May 10, 2006 6:21 pm    

Hey I'm Spanish and think that is pretty funny. Maybe a little offensive, but still pretty funny stuff. Oh well, might just be me....

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LightningBoy
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Joined: 09 Mar 2003
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PostWed May 10, 2006 8:04 pm    

Don't like it? Don't download it.

What's the fuss? As if all the gangster rap ringtones that are availible aren't offensive....


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Republican_Man
STV's Premier Conservative


Joined: 26 Mar 2004
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PostWed May 10, 2006 9:27 pm    

Exactly. LightningBoy, you hit it right on the ball.
If we're going to prevent them from listening to this, then why not go after the Rap ringtones that are so offensive?



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webtaz99
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Joined: 13 Nov 2003
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PostThu May 11, 2006 8:33 am    

More to the point, so what if something is offensive?

With all the hunger, starvation, povery, crime, natural disasters, ethnic conflicts, hatred, violence, murder and outright genocide going on all around us every day, who cares if someone is "offended"? Big deal, get over it.

If being "offended" by something is a major issue in your day, you should get down on your knees and thank God that you have things so good.



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